Industries · E-commerce & D2C
Accounting and GST for e-commerce and D2C brands
Marketplace payouts reconciled back to every order, GST that matches what the marketplaces report, and contribution margin by channel so you know which one is actually making money. For online sellers and D2C brands anywhere in India.
What’s different here
Selling online multiplies the transactions, and the places money leaks.
The payout is not the sale
A marketplace settlement arrives net of commission, fulfilment and shipping fees, returns, tax collected at source and the occasional unexplained deduction. Booking the payout as revenue understates sales, loses the input credit on the fees, and hides the leakage you can actually claim back.
GST gets more complicated with every channel
Marketplaces collect GST at source (TCS) on the sales made through them, and that credit only becomes usable once you accept it on the GST portal. Stock held in a fulfilment centre in another state generally needs its own GST registration in that state. Returns, replacements and cancelled orders all need credit notes that match what the marketplace reports.
Revenue growth can hide a losing channel
Your own website, two marketplaces and quick commerce can all be growing while one of them loses money on every order once returns, ads and fees are counted. Only contribution margin by channel shows which one to push and which to fix.
Inventory sits in places you don’t control
Stock is spread across your warehouse, marketplace fulfilment centres and returns in transit. Without a monthly reconciliation, the books drift away from the stock you really have, and lost or damaged units nobody claimed for quietly turn into write-offs.
What we run for you
The reconciliations most sellers never get to, done every month.
-
01
Settlement reconciliation, order by order
Every marketplace and payment-gateway settlement matched back to orders, returns and fees, with short-settlements and missing reimbursements listed so you can raise claims while they are still in time.
-
02
GST that matches the marketplace’s own data
Sales reported to match what each marketplace files, TCS credit accepted and tracked, credit notes for returns, input credit claimed on marketplace fees, and registrations kept in step with the states your stock sits in.
-
03
Contribution margin by channel and SKU
Revenue less product cost, fees, shipping, returns and marketing for each channel and your top SKUs, every month, so pricing and ad spend decisions are made on the real unit economics.
-
04
Inventory reconciled across locations
Stock in your warehouse, in fulfilment centres and in returns reconciled to the books monthly, with lost and damaged units flagged for reimbursement claims.
-
05
Cash forecast around the payout cycle
A rolling forecast built on each channel’s settlement cycle, your purchase cycle and sale-event stock builds, so a big sale month doesn’t become a cash crunch the month after.
-
06
TDS and income-tax deductions tracked
Tax deducted by marketplaces on your payouts reconciled to your tax credit statement, so the credit you are owed is actually claimed when your CA files the return.
OFS is not a firm of chartered accountants. We prepare, reconcile, forecast and report; audit, certification and representation before the authorities stay with your own CA.
Free tools for e-commerce & d2c
E-commerce & D2C — questions we get asked
Do you provide accounting services for e-commerce sellers?
Yes. We run accounting, settlement reconciliation, GST and monthly reporting for e-commerce sellers and D2C brands selling through their own website, marketplaces or both, anywhere in India. The core of the work is reconciling marketplace payouts back to orders, fees and returns so your books and your GST match reality.
How do you reconcile marketplace settlements?
We take each marketplace’s settlement and order reports, match every payout line to an order, return or fee, and post revenue, fees, TCS and TDS separately. Anything that doesn’t match — a short-settled order, a missing reimbursement, a fee charged twice — goes on an exceptions list for you to claim.
What is TCS under GST for e-commerce sellers?
E-commerce operators collect tax at source under section 52 of the CGST Act on the net value of taxable supplies made through them, and report it in their own monthly return. That amount appears on the GST portal for the seller to accept, after which it becomes available as cash for paying GST. Unaccepted or mismatched TCS is money left on the table.
Do I need GST registration in every state where a marketplace stores my stock?
Generally, yes. Goods held at a fulfilment centre make it a place of business, so stock stored in another state usually needs a separate GST registration in that state, while a location within your own state is added to your existing registration. We keep the registrations, stock transfers and returns consistent; confirm your specific setup with your CA.
How much does e-commerce accounting cost?
Outsourced accounting starts at ₹45,000 a month and a virtual CFO engagement at ₹90,000 a month. For e-commerce the fee is driven mostly by order volume, the number of channels and the number of GST registrations. We scope it on a short call and fix the monthly fee in writing.
Serving businesses across India
Find out what your marketplaces owe you.
On a 30-minute call we’ll walk through one month of your settlement reports and show you where payouts and orders don’t match. No cost and no obligation.
Delivered within 24 working hours, or next month is on us. 24 working hours from the moment we have your complete data. The clock runs Monday to Saturday and pauses on Sundays and public holidays. Terms